8 TACTICS INSURERS USE AFTER A CRASH

The moment a crash is reported, the insurance company’s claims team starts working, and their goal is to close your claim for as little as possible, as fast as possible. Kentucky’s Unfair Claims Settlement Practices Act at KRS 304.12-230 sets rules for how insurers must handle a claim, but adjusters still follow a trained playbook designed to minimize payouts.

The 8 Most Common Insurance Tactics After a Kentucky Car Accident

1. The Fast Settlement Call

Within days, sometimes hours, of the crash, an adjuster calls to offer a quick settlement. They sound strong. The number might even feel like a lot when you’re disoriented, in pain, and looking at a wrecked car. But that offer almost always comes before you know the full scope of your injuries. Soft tissue injuries, herniated discs, and traumatic brain injuries often don’t fully declare themselves for days or weeks. Signing a release early locks you into that number permanently.

Common tactics we see from insurance companies:

Same-day calls offering a small check. A few thousand dollars to make the claim go away. The check is almost always a fraction of what the case is worth.

Recorded statement requests. The adjuster asks scripted questions designed to get you to admit you were at fault, that you felt fine, or that you had a pre-existing condition.

Pressure to use the carrier’s preferred body shop. You have the right to pick your own.

Delays on PIP medical payments. Some carriers slow-pay PIP, hoping you will give up.

Surveillance. Yes, this happens. Be careful what you post on social media after a crash.

If a carrier is calling you this weekend, you can decline politely and refer them to your lawyer. We pick up evenings and weekends.

2. The Recorded Statement Trap

The adjuster asks for a “quick recorded statement, just to get the basics.” What they’re actually doing is locking you into an account of the accident and your injuries before you have complete information. Phrases like “I’m doing okay” or “I didn’t really see where they came from” get turned into ammunition. You are not legally required to give the other driver’s insurer a recorded statement. Learn more about how recorded statements are used against you and the insurance-tactics page on recorded statements after a crash.

3. Downplaying Your Injuries

Adjusters use language designed to minimize. “Soft tissue injuries” are described as minor. Delayed pain is framed as unrelated to the crash. Pre-existing conditions, a prior back injury, an old knee issue, become the insurer’s explanation for everything. They may also send you to an independent medical exam (IME) with a doctor who regularly produces findings favorable to insurers.

4. Inflating Your Fault Share

5. Payment Delays

6. Lowballing the Initial Offer

The first offer is almost never the real number. Insurers know that many people accept initial offers without negotiating, especially when they need money quickly. Initial offers routinely exclude future medical costs, lost earning capacity, pain and suffering, and other components of full compensation. See what full compensation after a car accident actually looks like.

7. Social Media Surveillance

Adjusters and investigators monitor claimants’ social media accounts looking for photos or posts that appear inconsistent with their injury claims. A photo at a cookout, a post about feeling better, or even a tag in someone else’s photo can be taken out of context and used to challenge your claim. Social media surveillance is a standard practice, not an exception.

8. Using Insurance Reserves Against You

Inside every insurance company, adjusters set an internal reserve, the amount the company sets aside as a likely payout. This reserve is kept hidden from you, but it reveals how the insurer actually values your claim. When the reserve is far below your documented damages, that gap is a tell. Understanding how insurance reserves work gives you context for why initial offers are so often disconnected from actual claim value.

The Adjuster’s Playbook in Practice

These tactics don’t always appear in isolation. In a typical Louisville car accident claim, an injured person might face: a quick call asking for a recorded statement (day 2), an IME request (week 3), a low initial offer with no explanation (week 6), a delay citing “additional investigation needed” (week 10), and then a second offer slightly above the first, still well below full value. Each step is deliberate. See the full adjuster playbook breakdown for a detailed look.